![]() You can also track month on monthly spending to see trends or forecast for popular seasonal peaks – it would be wise to invest a higher percentage of budget into a month like December if you are an e-commerce store preparing for a higher demand in products. See each channel’s budget cost side by side and adjust accordingly if priorities change throughout your campaign. ![]() Our spreadsheet covers the fundamental digital channels and bigger budget tactics such as TV, radio, and direct mail. Track your acquisition for online and offline channels. For this, you can seek the help of integrated digital marketing services in India. Seeing a visual of this in one place will then allow you to change the budget accordingly to optimize spending and ROI. Understanding the share of your budget is important in knowing where your money is being spent against what channel is providing better results. Here are 8 pre-made templates for annual planning and monthly monitoring: Budget summary and monthly budget tracker ![]() ![]() If you can’t prove a tactic has been successful without wasting money, it will be even more difficult to prove it’s been successful, or more budget is needed to try again. This is a quick way to burn through the budget you may have had to negotiate from management. Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. How to strategically manage your marketing budget with 8 integrated marketing budget templates ![]()
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